Farner for Six: Gilbert Gress blows the whistle on the deposit slip
On October 1, 2022, the red and orange payment slips will finally be replaced by the QR bill. On behalf of the Swiss financial center, SIX is launching a national public campaign to once again call for the changeover.
Farner developed a multimedia public relations campaign for Six under the slogan "Abpfiff für den Einzahlungsschein" ("The whistle blows for the payment slip"). The campaign once again draws the attention of private individuals and decision-makers in companies to the fact that payments with conventional payment slips will no longer be possible as of October 1, 2022.
Gilbert Gress in action
In order to quickly ensure maximum attention among a heterogeneous target group in all three national languages, ex-football coach Gilbert Gress is used as a testimonial. With implementations on the radio, D/OOH, digital display and social media channels, it is made clear that the time of red and orange payment slips will soon be over and that the future belongs to the QR bill.
Regardless of whether you are a private individual or a company - those who have not yet switched to QR billing will find the following on the landing page qr-bill.ch the most important points about the changeover. Anyone who still has questions afterwards can use a search function to find the right financial institution and be conveniently redirected to it.
Client: SIX Concept, creation and realization: Farner Consulting. Implementation partner: Gian Paul Lozza (photography and direction); Sebahat FILM + FOTO (production); Lorenz Wahl (image retouching); Cloudscape (post), UKO (sound design); Tonstudios Z, Tom Wenger & Renzo D'Alberto (radio spots); Detail Digital (landing page).
