Internet is more important to surfers than television

 The web is more important to Internet users than the TV set. If they had to choose between the Internet and television, 61% of German online users would now opt for the Internet. Just six months ago, only 56% had decided in favor of the web and against television. Now, according to the survey conducted by the German consulting firm Fittkau & Maass, only 15 percent of Internet users can even imagine doing without the Internet in the future. "In any case, it can be assumed that the media budget of certain target groups will continue to shift from TV to the Internet in the short and medium term," predicts Susanne Fittkau, Managing Director of Fittkau & Maass, when asked by the Pressetext news service. The Internet plays a particularly important role for men and young users. According to the survey, 64 percent of men, but only 56 percent of women, can do without television. Among the under-30s, around 70 percent said they would opt for the Internet if in doubt.
The willingness to forego television is heavily dependent on the respective online usage behavior. The more video and television content a user consumes, the greater the willingness to forego traditional television. The consulting firm recommends that television stations take a proactive approach and further improve their online offering. Because this development cannot be stopped.