Ruf Lanz turns George W. Bush into an Asian for the airport outlet

The Ruf Lanz agency uses an Asian-looking George W. Bush to show that American goods are available at Chinese prices in the Airport Outlet. The target audience for the Airport Outlet is not only the many Swiss visitors to the airport, but also all the foreign tourists. That is why the poster motifs that advertise it have to be internationally understandable, as Ruf Lanz explained. The agency has already created numerous motifs - including the poster featuring Prince Charles, who has been vacationing in Switzerland in the same mouse-grey ski suit for 20 years. The new motif is intended to convey that the Airport Outlet sells genuine top-quality goods from the USA, only the prices are more Chinese, according to the press release. The motif appears as an F200 poster and a postcard. Further subjects are already in preparation, including Barack Obama and Hillary Clinton. Responsible at the Airport Outlet:
Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Markus Ruf (text), Grit Wolany (art direction), Michèle Leibacher (consulting).