Boundless communication

 
Muller Martini is represented worldwide. Muller Martini has been developing solutions for the graphic arts industry for over 60 years. Production takes place in Switzerland, Germany, the USA and China - here exclusively for the Chinese market. Muller Martini has sales companies all over the world. The communication, which is conceived and designed by Brandl & Schärer AG in Olten, is correspondingly international.professional journalismFor example, the customer magazine Muller Martini Panorama, which has been published four times a year for 23 years with a circulation of 38,000 copies in five languages. The editor-in-chief is Dr. Markus Angst. From his office at Muller Martini's headquarters in Zofingen, he writes customer reference reports, background reports and interviews, which are then translated into English, French, Spanish and Italian. Customers and experts from various countries check the texts several times to ensure that the content and language are correct. "This is an important part of quality assurance," says Dr. Markus Angst. "And correspondingly time-consuming."
The latter also applies to on-site research, explains the editor-in-chief, who travels all over the world for his interviews. "I gather a lot of impressions on site, of the people, of the company, of the print products, of the entire cultural environment - that justifies any journey, no matter how far." Impressions that flow into the stories. The reports are authentic, experienced, based on personal encounters. No digital means of communication can replace these experiences. This is professional journalism.
Responsibility and respectQuality and professionalism are a top priority at Muller Martini, not only in development, production and customer service, but also in communication. And here not least in the visual language, which presents a cross-section of all continents, skin colors and cultures and at the same time takes cultural taboos into consideration. For example, Brandl & Schärer sometimes adds extra fabric to a T-shirt so as not to offend readers in Islamic countries. This is also part of the professionalism of Muller Martini, which is aware of its responsibility towards other cultures down to the last detail.
Sabine Schmid