Scholz & Friends Zurich: Exciting things for the eye

 
Boulevard Scholz & Friends Zurich advertises the most exciting sides of Switzerland - in Blick.  
Scholz & Friends Zurich launched the campaign for the relaunch of Blick on March 5, 2008 with the question "Have we made it too exciting?" The orchestrated campaign includes TV, cinema and radio spots, advertisements as well as posters and banners in German-speaking Switzerland. The print campaign shows in an ironic way "how captivating it is to take a look at the new Blick", explains Managing Director Katrin Seegers at Scholz & Friends. Excitement is also the main message of the TV and cinema commercial. This production by Markenfilm Schweiz sends the reader on an exciting journey through the sections and thus dramatizes the new Blick style.
"The new look is more modern, stronger and faster. That was also our aim for the relaunch communication. The new excitement campaign impressively sums up the new look," says Corina E. Schneider, Head of Advertising at Blick and responsible for the relaunch campaign.
Unlike the free papersCD Jan Leube is convinced: "The new way of sharpening news and bringing stories to life distinguishes the new look even more clearly from the free papers. This made it all the more important for us to create a campaign that brings this fresh, exciting style to the fore. After all, there are already too many interchangeable appearances for newspapers that merely emphasize the importance of news."
Scholz & Friends Zurich has been responsible for Blick's advertising presence since the beginning of 2007. After the relaunch, Blick will continue to be published as a single-bundle newspaper in tabloid format. The new editorial concept provides for a clearer structure, a more modern visual and textual language, added news value through in-house editorial services, greater utility value, the strengthening of sport and more journalistic diversity.
Andreas Panzeri