Lesch+Frei marks social awareness for BAT

 
The political and social climate has become tougher for tobacco companies in recent years. Against this backdrop, Lesch+Frei is launching an image campaign for British American Tobacco to demonstrate that the international tobacco company has developed a sense of responsibility over the years. The Zurich agency has met the challenge with the central motto of credibility. According to the press release issued on Tuesday, BAT can only achieve its goals in the current headwind if it provides open, honest and sympathetic information in all respects and takes its critics' reservations seriously. The open, bright and friendly layout is intended to demonstrate a willingness to engage in discussion, while the image-text combinations surprise and invite debate. The individual messages are formulated clearly and directly, and are the responsibility of Lesch+Frei Zurich:
Thomas Lüber (CD and text), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Barbara Meier and Désirée Guzzo (polygraphy), Felix Streuli and Hans-Joerg F. Walter (photography). Responsible at British American Tobacco Germany: Ulf Bauer (Head of Corporate Communications, Industrial Policy & Public Relations). Responsible at British American Tobacco UK: Fatima Cengiz (Corporate Communications Manager UK & Ireland).>