Swisscom wants to communicate with customers in a modern way

  
Swisscom is trying to make full use of the possibilities of Web 2.0: The trilingual business customer platform Swisscom.ch/dialogue was created entirely with the widely used open source blog software "Wordpress" instead of a conventional CMS. As a result, it is equipped with the usual Web 2.0 standards such as categorization, tagging, time-stamp archiving, commenting, RSS, trackback, ping, URL rewrite, widgets and more. The platform serves as a cross-media hub between the customer magazine "Dialogue" and the electronic newsletter and offers interested parties further information and audiovisual content. The digital communications agency Nemuk was responsible for the concept, design and content maintenance. The project was technically implemented by the crossover agency Angelink.