Do good and talk about it
Insurance The surplus campaign of Mobiliar by Wirz shows that all customers can actually be happy in the end.
Insurance The surplus campaign of Mobiliar by Wirz shows that all customers can actually be happy in the end.
At a time when we hear the word "rip-off" almost every day, it seems particularly likeable when an insurance company lets its customers share in its success not only with fine words, but also with hard francs.
This is possible because Mobiliar is a cooperative. Thanks to a surplus fund participation, money is therefore paid out not only in the event of a claim, but also without a claim. Last year, 1.2 million private customers were able to benefit from this scheme with their household contents insurance. This year, it is all SMEs with MobiPro insurance. Accordingly, the amounts will also be a little higher: CHF 40 million in total.
It's not easy to explain such a complex issue to customers in advertising. Wirz is now in its third year of communicating the good news. The team led by CD Matthias Freuler has continuously developed the interactive game between "unlucky and lucky". Using various visual implementations - sometimes quiet, sometimes very loud - two different stories are told based on one person. A claim provides the happy ending: "You have money to spare - even without damage."
The broad-based campaign is intended to confirm to current customers that they have the right insurance and at the same time provide potential customers with an argument as to why it is worth switching to Mobiliar.
The pictures were actually taken twice and then merged on the computer. A special finesse was to find a real-looking but easily washable substitute for the liquid manure, reveals AD Sascha Fanetti.
Andreas Panzeri
