Annabelle knows what annoys women

 
Magazines Spillmann Felser Leo Burnett shows Annabelle the horrors that women encounter in everyday life. 
The majority of Tamedia's Annabelle is produced by women. And because women know what women are like, Annabelle only features what women are interested in. So it's clear that the latest campaign from Spillmann Felser Leo Burnett was also conceived exclusively by the female creatives and consultants at the agency next to the Sihlfeld cemetery. Women are like that" was subsequently declared the dominant motto of the campaign with female logic. The aim was to address "everything that is sheer horror for women", as copywriter Barbara Hutter explains. However, this does not refer to the obvious horror of the cemetery next to the agency - with its greenery, tranquillity and many flowers, it radiates a wondrous peace. The advertisers have found the real horror of the female world much more blatantly - because it is everyday - in their lives on this side of the world.
The ads therefore mention events or things that in themselves don't mean anything bad. But because women are typically women, everyday things such as "store closing times" or "the mixed sauna" are simply absolute horror. The use of the characteristic horror movie font makes it clear (even to men) that women find these things horrible. This is dramatized in print subjects that give the now four-year-old campaign from the SFLB kitchen a new twist. The pink horror can be seen in various Swiss print media from the beginning of May.
Mann in a new lookTo ensure that buying an Annabelle does not turn into a horror for men, the publisher has also worked accordingly in this respect. In the April 23rd issue, you can see that the Mann supplement has been given a new look. This is accompanied by a new content concept. Annabelle's current monothematic special is dedicated to European football and Euro 08. The men's magazine offers an entertaining mix of reports and lifestyle on one hundred pages. Ronald Reng cleverly and vividly analyzes which systems and tactics will be used to play football in the future. Columnist Philipp Tingler describes in an essay why nobody really wants to know who is gay in top football. And so that the summer doesn't bring yet another horror for women: In a fashion spread, 15 sexy models from the 15 host countries of the Euros present the latest men's shirts.
Andreas Panzeri