Court prohibits store in the Lower Village digital advertising display
A store in Zurich's Niederdorf neighborhood must remove its digital advertising display from its storefront window. This was decided by the Building Appeals Court. The 28-inch tablets were deemed to be too bright and in violation of aesthetic regulations.
For the store owner, the digital notice in the display case is a welcome advertising opportunity: there, he can not only draw attention to his own offers, but also display advertisements from other stores. In the city of Zurich, however, such digital displays are prohibited in historic alleys.
After the city of Zurich, the Baurekursgericht now also comes to the conclusion that a ban is appropriate, as can be seen from the ruling. With their cold glowing light, the monitors are "quite capable of impairing or even disturbing the medieval character of the protected buildings".
The tablets in the display case were "disturbing and alien" in this sensitive environment in terms of monument preservation. The city of Zurich had made the right decision when it classified the advertising monitors as "not eligible for approval". However, the display cases themselves are legal.
Ten days time for disassembly
However, the ruling is not yet final. The store operator can still appeal. As soon as it is legally binding, he has ten days to dismantle his tablets.
This is not the first time that the Zurich authorities have dealt with tablet advertising. In other cases, too, they have ordered traders to remove their digital notices, for example in the case of a restaurateur with a digital menu card. He, too, has his restaurant in a historically valuable building in Niederdorf. (SDA)
