Davos Klosters and TBWA\Zurich say "Up now".
The world looks better in the mountains. Under the slogan «Up Now,» TBWA\Zurich launched two videos for Davos Klosters in the fall of 2021, designed to encourage people in the lowlands to spend their winter vacations in Graubünden.
The films were flanked by digital measures, in particular interactive adswhich were created in collaboration with Capture Media and let users interact with an adaptation of the film.
In cooperation with Radio Energy Zurich, Davos Klosters Tourism launched another activation at the end of January 2022, calling on Swiss citizens to spontaneously board a real gondola that was waiting for them at Zurich's Stadelhofen train station. For the winners of the draw, it was then literally "Up now" with the gondola - to an all-inclusive weekend in Davos Klosters.
Responsible at Destination Davos Klosters: Roger Manser (Head of Marketing & Sales), Remy Horn (Marketing/Product Manager), Samuel Rosenast (Head of Communications), Larina Marugg (Social Media). Creative concept: TBWA Switzerland. Film production: Shining Film. Banner design and production: Capture Media. Event implementation and communication: Radio Energy Zurich.
