Clear choice thanks to multiple choice

 
Finances The Basel agency Favo has given the Schaffhausen savings fund a new look. 
Ersparniskasse Schaffhausen, the oldest bank in the city, has a new look from head to toe. Everything was changed: house lettering, business cards, product brochures - the basis for an image campaign. A process that was accompanied throughout by the Basel agency Favo. The brief was to "develop a new brand strategy and design a completely new image", as CD Daniel Comte at Favo explains. The aim was to demonstrate independence after leaving the Clientis banking group. Especially in the current turbulent banking sector, values such as trust, solidarity and reliability cannot be valued highly enough. And this is exactly what needed to be communicated to the outside world. "The change should be tangible."
Strengthening the region "This case is a stroke of luck," says Favo Managing Director Heike Rindfleisch. "Because it proves that the earlier an agency is brought in, the more precisely the communication measures can be developed." And there are many measures.
Long before a brand strategy was presented, Favo worked with Ersparniskasse Schaffhausen to develop several tools for internal communication, as well as for communication with representatives of the press and the EBK. "At the time, even the name of the bank was up for discussion," recalls Heike Rindfleisch. The name remained. Everything else was new and strictly aligned with the new strategy: Ersparniskasse Schaffhausen makes the people in the region strong.
 
Under the direction of CD Daniel Comte, a logo, posters, advertisements, brochures, a radio spot, POS measures and a new website were developed and realized. The result is a campaign that is pleasantly different in style from other bank advertising, without losing any of its seriousness and credibility. It dramatizes the affiliation to the region and interprets the bank's old strengths in a modern light. Dynamism and progress should be tangible "both internally and externally". The response from customers has "already been very positive", as the regional bank is pleased to report.    
Andreas Panzeri