Sir Mary becomes lead agency for Scout24 brands
The Zurich-based agency Sir Mary has won the creative and media account for the Scout24 brand family. The agency impressed with its integrated approach and will manage the associated online marketplaces going forward.
The Scout24 Group includes the brands AutoScout24, ImmoScout24, FinanceScout24, MotoScout24 and Anibis.ch. As the new lead agency for the Scout24 brands, Sir Mary is now in charge of the creative and media budgets.
"As an agency with digital DNA, we were able to gain the perfect partner in Sir Mary. We are convinced that the multidisciplinary team will show us new ways to further strengthen our product range and continue to break down digital boundaries," Sarah Safri, Group Marketing Director of SMG Swiss Marketplace Group, is quoted as saying.
The Scout24 brands are to attract attention with a new image before the end of the year. Sir Mary will accompany this transition across all disciplines - from positioning and campaigning to media distribution.
