Take off with a down-to-earth attitude

 
Travel Euro RSCG Dialog & Digital makes the dream of flying come true for Swiss. 
The quality of the premium airline Swiss at a special price: the "Summer promotion, Swiss made" is available for two weeks - the lowest booking fares are being reduced even further for a short time. If you book quickly, you can fly more cheaply and with the full Swiss service The Swiss subsidiary of Lufthansa has established itself as a premium airline and is perceived accordingly. However, many consumers do not realize that Swiss has a decisive advantage over other premium airlines: Bookings can be made all year round at fair prices.
Euro RSCG Dialog & Digital gets to the heart of this summer campaign with a simple campaign: "Only flying yourself is cheaper", argues the team around Captain Frank Bodin and CD Jürg Aemmer as co-pilot. Graphic Attendant was Sarah Kahn.
At Swiss, quality is not tied to price - if you want to beat this offer, you have to be able to fly yourself. This focuses on the human dream of flying and places a tried and tested image in a new and obvious context.
Since the advertising agency Jung von Matt/Limmat is no longer working for Swiss, Euro RSCG is also handling the classic work in addition to the below-the-line and dialog measures that have been awarded until the final pitch is decided. Of the five agencies previously on the shortlist, Publicis and Advico Young & Rubicam are currently still under discussion.
The campaign can now be seen on national billboards. (pan)