"Everything Roger" at Nationale Suisse

 
Insurance This is the second time that Valencia Kommunikation has staged "our" Roger Federer for Nationale Suisse. 
He is known as "Mister Perfect" and is therefore a perfect popular figure for advertising. Many people are fighting over him. The Basel agency Valencia Kommunikation, newly formed on January 1, 2008, managed to put "Roger National" in the limelight for its client Nationale Suisse a year ago - back then still as Mrg Communications. A year ago, the agency spared no expense in flying to Dubai for a few free hours of training with Federer. For the new commercial, the scheduling was a little easier for Marco Rosenberg, Esther Weber and Michael Gerber. The tennis champ was allowed to show off his ball skills in a suite at the newly renovated Dolder Grand in Zurich. In terms of content, however, the current campaign follows on seamlessly from last year's and once again presents a perfect Roger Federer - with a similar punchline: if something does go wrong, then at least he is "perfectly insured".
Wirz & Fraefel filmed on February 14 in the Dolder, which had not yet opened at the time. This provided a wonderful backdrop for the shoot and created a unique atmosphere. The scenes for the TV commercial were shot in two identical suites and the advertising subjects were photographed alternately. Once again, Roger Federer performed his duties with absolute aplomb. "An actor with star potential - but just like a year ago, absolutely uncomplicated and without airs and graces," reveals director Ernst Wirz.
Translated into the core values of the insurer Nationale Suisse, this means that Roger Federer still stands for "individual", "successful" and "likeable".
In addition to the TV commercial, the communication mix also includes advertisements and online placements throughout Switzerland.
Andreas Panzeri