Agency at the airport shows that IGP Pulvertechnik now also coats wood
The current B2B campaign by the Altenrhein-based agency at the airport for IGP Pulvertechnik highlights the benefits of powder coating wood.
The company IGP Pulvertechnik now also coats wood in a sustainable, robust and high-quality manner. Until now, this coating process was reserved for metal surfaces. Powder coating offers numerous advantages over conventional wet coating. It works without solvents and is also more economical.
The most important advantage, however, is that coated wooden surfaces are much more robust and resistant than wet-painted surfaces. As a result, powder-coated wooden products usually outlast their surroundings and look "new" for an extremely long time. This is what the current B2B campaign from Agentur am Flughafen aims to convey. It is communicated via advertisements, direct mailings, sample boxes, PR and brochures.
Responsible at IGP Pulvertechnik: Roger Wyss (CMO and Member of the Board), Marcel Romer (Head of Sales Promotion & Communication). Responsible for Agency at Altenrhein Airport: René Eugster (overall responsibility), Dominique Rutishauser (creative and art direction), Miriam Egli (consulting/text), Robert Kadlus (CGI/image editing).
