The Euro game

 
Euro IV The Hasenfeld agency in Zurich shows for Swisslos: With Sporttip, everyone can play at the Euro. 
 
They advertise for beer, cars, flat screens, soft drinks or fast food chains: Europe's national football players are in big advertising business before and during Euro 08. Almost all of them. Because just as little as at the European Championship finals, the English are currently also present in advertising. A circumstance that the advertising agency Hasenfeld Zürich cleverly uses for Sporttip to stand out from the Euro advertising "uniformity" - as the agency says. Hasenfeld therefore ironically advertises the wide range of bets on offer with an English footballer and the message: "With Sporttip, everyone can play in the European Championships." The "Sporttip Englishman" is prominently displayed on practically every kiosk in Switzerland. The contact strategy is rounded off with database-supported online and offline marketing measures, sampling campaigns and an accompanying advertising campaign in national and local print media as well as radio spots.
What can reinforce each other and transfer image is used consistently to maximize impact: Media partnership with 20 Minuten and Blick. Partnership with the airline Swiss to fly 40 winners to the motherland of football. And because Sporttip is sponsoring the online football game "Sporttip Football Challenge FC:08", the distance between football fever and betting fever is significantly shortened.
 
Andreas Panzeri
 
 
Further euro campaigns:
 
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Nike
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Baar Brewery
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Pro Infirmis