Ice fishing in the living room: Visualpark focuses on creative consistency for Naef Group
The Zurich-based film production company Visualpark has expanded the Naef Group's 2019 campaign with two new commercials.
Many SMEs hope to get a lot of response from a one-off campaign push. They often hire an agency and invest in professional photo and film shoots. Only to abandon the exercise again after a year, because the campaign has then not happened much apart from a few clicks from dedicated places. Maybe you didn't have the courage to come up with a creative concept. Or one wanted to tell too much at once. Maybe no clear media plan was followed. That's a shame for the investment and the lifeblood in equal measure.
Patience and concept consistency are almost always missing from the impact of a campaign. The Naef Group from Freienbach SZ believes not only in creative campaigns, but also in consistency. After the first flight to promote the innovative floor heating pipe interior renovation, the group decided to create new motifs within the basic campaign.
Visualpark from Zurich has realized two films for this purpose, which tie in seamlessly with the 2019 campaign. "The goal was to charge the topic of cold floor heating with new spots with an SME-friendly budget. The first figures show that the films are well seen. The comments are consistently positive. The spots seem to be liked," says Alex Kleinberger from Visualpark.
The two new spots would demonstrate that cinematic conversions also make a difference for SMEs, Kleinberger says of the success of creative consistency. The current films can be seen on local television in German-speaking and French-speaking Switzerland as well as on social channels, where the first campaign flight can also be rediscovered.
Responsible at the Naef Group: Ramon Näf (Managing Director), Moritz Schlanke (Marketing and PR). Responsible at Visualpark: Thomas Ammann (concept/text), Alex Kleinberger (direction), Alex Biondi (production management), Manuel Häfele (camera), Randy Looser (set design), Noemi Bellwald (styling & hair/makeup), Guter Ton (sound studio), Simon Gasser (sound design), Patrischa Freuler (colorist), Marc Partysan (rotoscoping), Luzian Schlatter (VFX).
