Hillton produces moving image and photo campaign for Mikks
Based on the Mikks visual identity, whose aesthetic features lie in modern minimalism and tile patterning, Hillton director Lasse Linder stages the first Mikks campaign, "Pool-Life."
The campaign picks up on the slogan "Mikks what you like" and aims to show that Mikks is a product for everyone. The films feature characters who exaggerate clichés: An overly obliging bartender, hipsters of the future, style-conscious retirees and over-motivated athletes celebrate the Dolce Vita lifestyle in their own unique way.
Responsible at Mikks: Fabian Gysling (Marketing & Sales), Lucie Neuhaus (Coordination), Phil Dornbirner (Art Director), Manuel Vaziri (Drinks & Foodstyling). Responsible at Hillton (Production): Lasse Linder (Director), Dominik Hodel (Photographer), Carlo Esposito (Producer), Robin Angst (Camera), Sinah Bucheli (Production Design), Alexandra Rüegg (Styling), Composition (Pablo Nouvelle), Sound Design & Mix (Jingle Jungle).
