Action from the salad buffet
The advertising team at Ruf Lanz has re-scored Quentin Tarantino's *Death Proof* with crisp vegetables for the Hiltl restaurant.
For many years, Zurich's OrangeCinema on the lake has not only served Hollywood ham, but also vegetarian specialties from Hiltl. And this summer, as always, Ruf Lanz delivered a new movie spot as dessert. The 2008 film version looks over the shoulder of a sound designer and reveals how certain sounds are still produced today - even in Hollywood studios: with crunchy vegetables. With the help of carrots, leeks, celery, fennel, tomatoes and co., the brilliant final scene from Quentin Tarantino's film "Death Proof" is set to new music.
The idea and screenplay were written by Markus Ruf. The film was directed by Los Angeles-based Swiss commercial filmmaker Serge Hoeltschi, with whom the agency previously shot the award-winning TV commercials "Stevie Wonder" and "Andrea Bocelli" for the Mühlehalde home for the blind. The film was produced by Onfilm Zurich with Daniela Berther. The real Peter Bräker acted as sound designer. "Without these people, we wouldn't have been able to realize the project in this quality," says Markus Ruf. The film was shot on just one Sunday - with really fresh vegetables. A big thank you also goes to the Ascot Elite Entertainment Group for the film rights. The Hiltl cinema commercial attached promotes the DVD of "Death Proof", which has just been released.
Hiltl is the oldest vegetarian restaurant in Europe and was opened in 1898. In the past, people who still ate meat every day referred to Hiltl as a "root bunker". Today, however, Hiltl is a real trendy restaurant. Ruf Lanz has been advertising Hiltl since its reopening after the major renovation in March 2007. The first campaign was the one with passers-by who pressed their noses against the Hiltl windows and thus bore an astonishing resemblance to little pigs. Resolution: The new Hiltl House makes even meat lovers curious. This was followed by eye-catching guerrilla campaigns such as the fountains converted into giant cooking bowls for the new Hiltl cooking studio. The fruits of their labor: many customers from new circles for Hiltl. As well as numerous awards for Ruf Lanz.
Andreas Panzeri
The idea and screenplay were written by Markus Ruf. The film was directed by Los Angeles-based Swiss commercial filmmaker Serge Hoeltschi, with whom the agency previously shot the award-winning TV commercials "Stevie Wonder" and "Andrea Bocelli" for the Mühlehalde home for the blind. The film was produced by Onfilm Zurich with Daniela Berther. The real Peter Bräker acted as sound designer. "Without these people, we wouldn't have been able to realize the project in this quality," says Markus Ruf. The film was shot on just one Sunday - with really fresh vegetables. A big thank you also goes to the Ascot Elite Entertainment Group for the film rights. The Hiltl cinema commercial attached promotes the DVD of "Death Proof", which has just been released.
Hiltl is the oldest vegetarian restaurant in Europe and was opened in 1898. In the past, people who still ate meat every day referred to Hiltl as a "root bunker". Today, however, Hiltl is a real trendy restaurant. Ruf Lanz has been advertising Hiltl since its reopening after the major renovation in March 2007. The first campaign was the one with passers-by who pressed their noses against the Hiltl windows and thus bore an astonishing resemblance to little pigs. Resolution: The new Hiltl House makes even meat lovers curious. This was followed by eye-catching guerrilla campaigns such as the fountains converted into giant cooking bowls for the new Hiltl cooking studio. The fruits of their labor: many customers from new circles for Hiltl. As well as numerous awards for Ruf Lanz.
Andreas Panzeri
About the person: Sound designerPeter Bräker, the sound designer of the new Hiltl commercial, has already realized the sound design for films such as "Snow White" by Samir, "Sternenberg" by Christoph Schaub, "Der Freund" by Micha Lewinsky or "Ernstfall in Havanna" by Sabine Boss and Viktor Giacobbo in his Zurich studio.
The Hiltl commercial can be found on YouTube under the keyword "Death Proof Hiltl".
