Campfire makes the website of Apostroph fit
How can a B2B website effectively convey Switzerland’s pioneering tradition and entrepreneurial spirit of innovation, the emotional world of language and the rational realm of IT, as well as the relationship between people and machines—in a user-friendly, independent, and inspiring way? Apostroph Switzerland has commissioned the Biel-based agency Campfire to develop a new web concept.
Not a redesign, not a relaunch, but a new digital B2B communication platform with a radical user focus was to be the new Website be
From an online survey, user testing with prototype, and analysis throughout the development process, a sharp user profile emerged. For Campfire, this provided the compass for web structure, content and design. Lively, cosmopolitan and good-humored illustrations should make even the technical services approachable and understandable. Photos from Apostroph's offices show people in their world of 70 languages or tinkering with IT solutions.
"It reflects digitally what defines us in our daily work: consistent customer focus and wide-awake innovative spirit," says Apostroph project manager Larissa Stalder. She says Campfire made the site technologically fit and developed a coherent, clear and independent digital presence. "We had clear requirements, a good exchange, but no tight corset," says Damian Kunz of Campfire. "In digital design, the existing Apostroph logo was the only specification. We were happy to use this freedom - for a perfect interaction of content, design and code."
Responsible at apostrophe: Larissa Stalder. Responsible agency: Campfire. Illustrations: Team Turmoil. Photos: Raul Surace.
