Reaching the goal together
Euro RSCG Zurich shows for Weight Watchers how losing weight in a group works.
Everyone knows Weight Watchers. But what the success of the company, which has been active in Switzerland since 1974, is based on is less well known. It is losing weight in a group. According to Weight Watchers, working on your body together is three times more efficient than trying to do it yourself.
Weight Watchers is not an actual diet, but a modern, comprehensive nutrition program. The aim is not fasting and abstinence, but a permanent change in diet that leads to a new feel-good weight. Weight Watchers is based on the medically undisputed benefits of a healthy, varied diet combined with physical exercise.
With the strategic consolidation of these insights and the campaign developed from them, Euro RSCG won over the new client in a pitch. The campaign subjects show people who have decided to lose weight together. However, the individual desired weight as a personal goal is always emphasized.
Just in time for the start of the high-calorie fall and winter season, new participants have been recruited for the nationwide meetings since the end of August. Weight Watchers is also using above-the-line measures for the first time. In western and German-speaking Switzerland, advertisements are placed in Annabelle, Femina and SI-Style, among others. Multi-stage direct mailings complete the cross-media offensive.
Andreas Panzeri
Weight Watchers is not an actual diet, but a modern, comprehensive nutrition program. The aim is not fasting and abstinence, but a permanent change in diet that leads to a new feel-good weight. Weight Watchers is based on the medically undisputed benefits of a healthy, varied diet combined with physical exercise.
With the strategic consolidation of these insights and the campaign developed from them, Euro RSCG won over the new client in a pitch. The campaign subjects show people who have decided to lose weight together. However, the individual desired weight as a personal goal is always emphasized.
Just in time for the start of the high-calorie fall and winter season, new participants have been recruited for the nationwide meetings since the end of August. Weight Watchers is also using above-the-line measures for the first time. In western and German-speaking Switzerland, advertisements are placed in Annabelle, Femina and SI-Style, among others. Multi-stage direct mailings complete the cross-media offensive.
Andreas Panzeri
