Dreifive for Pax: digital campaign to premiere in the Swiss pension market
The Zurich-based agency Dreifive created the launch campaign for Pax DuoStar. Using a data-driven approach, the campaign aims to inform decision-makers about the revolution in the insurance market.
Dreifive Pax won the pitch with a holistic, data-based concept and was brought on board for digital marketing. "With a target group as narrowly defined as Pax DuoStar's, the development of a sound data strategy is unavoidable," explains Jolanda Kessler, Head of Digital Marketing Consulting at Dreifive. "We use on-site and off-site data in order to minimize wastage." The campaign is played out via a media mix of programmatic advertising, social media and SEA.
It is not only the narrow target group, but also the long decision-making processes in occupational pensions that pose a number of challenges. The topic is complex, so decision-makers also count on the opinion of their brokers and trustees. At Pax, the digital customer journey ends with the lead on the newly launched landing page Pax.ch/duostar. "Close communication with the customer is essential so that we can fully understand the response to the campaign," continues Kessler.
Responsible at Pax: Nicolas Bopp (Head of Marketing), Susanne Breuer (Product Marketing). Responsible at Dreifive: Jolanda Kessler (Head of Digital Marketing Consulting), Sandra Lanfranchi (Junior Digital Marketing Consultant), Simon Böhm (Digital Designer), Katja Wengert (Digital Advertising Consultant), Anna Hofmann (Digital Advertising Trainee).
