Scholz & Friends receives award at Junior Days 2008
Scholz & Friends Zurich was the only Swiss agency to receive an award at the 2008 Junior Days, the ADC’s competition for emerging talent, held in Munich. It received an award in the «Practical Work» category for the ambient media concept developed by junior copywriter Christian Schäfer, which the agency implemented for the Strebel Truck Driving School.
Scholz & Friends Zurich was the only Swiss agency to win an award at the Junior Days 2008, ADC's young talent competition, in Munich. It was awarded in the category "Practical Work" for the ambient media idea of junior copywriter Christian Schäfer. The agency had attached an image of the driver's cab to the rear of a truck for the Strebel truck driving school. The slogan "Anyone can drive forward." emphasizes the difficulty of reversing, which can be learned at the driving school.
