Monday can wait
Rod provided communications support for the launch of 20 Minuten Friday.
For a week now, the new lifestyle and nightlife magazine Friday has been available in selected 20 Minuten boxes every Friday from 12 noon. The title can also be found in various stores of The Body Shop, City Disc, Marionnaud and Tally Weijl. Rod Kommunikation generated the necessary attention for this launch of a joint work by 20 Minuten, Annabelle and Tilllate with a humorous teaser campaign.
In it, the Zurich creatives take up the aspect of the almost sacred veneration of Friday as the "little death of the week". Many young people have this devotion in common, Rod found out in a qualitative study. In this study, 30 young people from all regions of Switzerland were sent out with a diary and a disposable camera to document their personal Friday. The teaser images for the launch campaign showed young women praying under the motto "God I Wish It Was Friday", asking God to finally make it Friday.
During the launch week, e-mails could be sent to heaven via banners and the specially created homepage www.im-himmel.ch with the request, which were answered by the Lord himself with the following wording: "Sorry that I'm only replying now. I'm a bit busy today. Everything always piles up on Monday. Generally speaking, I prefer Fridays. That's why I really like your idea. I think it should be possible to arrange something. But I can't promise anything. I'm not a magician ;-)." Finally, the resolution subjects under the motto "Thank God It's Friday" show the relics of the "Friday cult": all the covetousness that the new magazine is about has been set up like an altar. (pan)
In it, the Zurich creatives take up the aspect of the almost sacred veneration of Friday as the "little death of the week". Many young people have this devotion in common, Rod found out in a qualitative study. In this study, 30 young people from all regions of Switzerland were sent out with a diary and a disposable camera to document their personal Friday. The teaser images for the launch campaign showed young women praying under the motto "God I Wish It Was Friday", asking God to finally make it Friday.
During the launch week, e-mails could be sent to heaven via banners and the specially created homepage www.im-himmel.ch with the request, which were answered by the Lord himself with the following wording: "Sorry that I'm only replying now. I'm a bit busy today. Everything always piles up on Monday. Generally speaking, I prefer Fridays. That's why I really like your idea. I think it should be possible to arrange something. But I can't promise anything. I'm not a magician ;-)." Finally, the resolution subjects under the motto "Thank God It's Friday" show the relics of the "Friday cult": all the covetousness that the new magazine is about has been set up like an altar. (pan)
