Wide, wider and now from a single source
The Y&R Group explains why Publicitas is bringing its comprehensive expertise together under one roof.
Publicitas is being reorganized. The know-how of all areas is now being bundled under one roof. The ideal time, therefore, to demonstrate its comprehensive expertise in a corresponding umbrella brand campaign. Under the claim "We know the media", Publicitas is therefore launching an international, national and regional campaign together with the Y&R Group. The aim is to impressively present and communicate "the broad knowledge that comes together at the new all-media provider". The message: in future, all the services of the Publicitas companies in the print, TV, radio, cinema, Internet and mobile sectors will be offered from a single source.
In the campaign, text ads and online advertising media tell facts and stories from the world of media - amazing, interesting, bizarre, intelligent, world record-breaking. "Each subject proves how well Publicitas knows the media, and the copy also focuses on specific offers and services from the media provider," explains CD Philipp Skrabal at Advico Young & Rubicam.
The website is designed according to the new corporate identity of the Zurich agency SNK and can be used widely. The advertisements will not only be seen in Switzerland, but worldwide. In addition to the ads in the umbrella brand campaign, adapted subjects will also appear as filler ads in various titles and formats as well as online advertising. New special ads will also be created every week. And finally, the concept is so flexible that it can easily be implemented in online advertising media, posters, mailings or broadcasting. (pan)
Responsible for this campaign at Publicitas are Michael Schaefer as Head of Marketing Services and Christian Gartmann as Director of Marketing & Communications.
In the campaign, text ads and online advertising media tell facts and stories from the world of media - amazing, interesting, bizarre, intelligent, world record-breaking. "Each subject proves how well Publicitas knows the media, and the copy also focuses on specific offers and services from the media provider," explains CD Philipp Skrabal at Advico Young & Rubicam.
The website is designed according to the new corporate identity of the Zurich agency SNK and can be used widely. The advertisements will not only be seen in Switzerland, but worldwide. In addition to the ads in the umbrella brand campaign, adapted subjects will also appear as filler ads in various titles and formats as well as online advertising. New special ads will also be created every week. And finally, the concept is so flexible that it can easily be implemented in online advertising media, posters, mailings or broadcasting. (pan)
Responsible for this campaign at Publicitas are Michael Schaefer as Head of Marketing Services and Christian Gartmann as Director of Marketing & Communications.
"The 50 advertisement subjects that have already been developed are just the beginning," says Markus Gut, CCO at the Y&R Group.
