Goldbach Publishing markets the new weekly newspaper Riviera Chablais
The first issue of the regional weekly newspaper *Riviera Chablais, votre région* will be published on Wednesday. Goldbach has been entrusted with its marketing.
With a circulation of 87,000 copies, the very first edition of the regional weekly newspaper will be published on Wednesday Riviera Chablais, votre région. The newspaper is aimed at the inhabitants of Vaud and Valais, from Vevey to Monthey. There is a separate edition for each region, one for the Riviera and one for the Chablais region. The weekly newspaper is published once a month in a large print run, which is distributed free of charge to all households.
With Riviera Chablais closes a gap in the media market in the region after the newspaper Le Régional was discontinued in 2020 (Werbewoche.ch reported). The aim of the new publication is to convey local and regional news as well as news from beyond the region. Riviera Chablais is a platform for municipalities, associations, institutions and companies.
For advertising customers who are active in the region, this offers an ideal new platform to get in touch with their target audience, as Goldbach writes in a press release. Initially as a purely print format, the aim of the medium is to also appear online in the near future.
"I chose Goldbach because they already had experience with the Journal de Morges and 24 heures," explains Armando Prizzi, founder and director of Riviera Chablais SA. "The exchange with the management is easy, our idea of sales is the same."
