The Zug Post: New English-language web newspaper in the canton of Zug

With The Zug Post, Zug is getting its first English-language, daily online newspaper. Initially, the site will primarily feature translations of local news from the Neue Zuger Zeitung, with original content to be added later. The website is aimed at the growing English-speaking population in the canton of Zug.

In the canton of Zug, a new web newspaper is being created for the substantial and growing English-speaking population due to low taxes. The newspaper, with the address www.thezugpost.ch, is to offer "English daily local news"; the initiator Natalie Albrecht wants to address in particular the highly qualified immigrants. The content is mainly provided by the Neue Zuger Zeitung, but the paper also aims to do its own research. At the moment, however, the person employed for this purpose is mainly busy with translations.
The annual budget for The Zug Post is around CHF 100,000, according to Albrecht. The canton of Zug has donated a one-time amount of 30,000 francs. She said she is confident of raising the entire sum. The Zug Post is a supplement to the Zug4you.ch website, which Albrecht launched in October 2007. This offers general information about life in Zug and Switzerland, but without daily updates. Lucerne4you.ch is to be launched at the end of January, also without daily updates.

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