Organic without compromise
KSB/SJ is outdoing the Coop campaign with its own magazine.
The advertising campaign for Coop Naturaplan with the organic molecules ("For nature instead of chemicals") was a first milestone in the communication of Krieg Schlupp Bürge / Springer & Jacoby for their client Coop. The second is now to be Verde. The first issue of the "green" magazine was published back in September. Number 2 of the organic magazine has now been produced and will have a circulation of several million copies throughout Switzerland and will be enclosed with various titles such as SI Style, Bilanz, NZZ Folio and L'Hebbdo. In future, Verde will be published four times a year. The magazine is dedicated to the organic lifestyle and picks up on the trend towards healthy, fair and enjoyable consumption. Over the last 15 years, organic products have developed from a niche product to a social trend. At the same time as the demand for organic products is increasing, consumer expectations in terms of enjoyment and aesthetics are also rising. Coop has now anticipated this development with the relaunch of Naturaplan. (pan)
