Kids and Advance raise awareness of gender diversity in management positions
Kids Creative Agency and the organization Advance are raising awareness among Swiss executives about the need for greater gender diversity. A collage featuring the 50 CEOs of the SMI Expanded index illustrates just how rare women still are in top leadership positions: Only 4 percent of these companies are led by a woman.
Only one in ten managers on Swiss management boards is a woman. This is despite the fact that gender diversity is a key success factor for companies. With the "Let's change the face of Swiss leadership" campaign, the Swiss organization Advance is calling on managers to include more women in management teams. Inspiration on the campaign page for concrete initiatives is intended to support this.
The timing of the campaign is no coincidence: "Especially in times of Covid-19, we want to remind companies to continue their commitment to gender diversity," says Alkistis Petropaki, General Manager at Advance. A commitment to gender diversity is not only an important statement for companies. It also pays off: Mixed teams are proven to make better decisions, are more innovative and can generate more profit, as the McKinsey Report 2020 "Diversity Wins - How Inclusion Matters" shows, for example.
Sensitize with morphing
Kids Creative Agency used morph technology for the campaign: An image, composed of the 50 CEOs of SMI Expanded, conveys at a glance how firmly leadership positions are still male-dominated. The campaign is aimed specifically at managers in Switzerland and is mainly played on online platforms such as LinkedIn, Facebook and Instagram.
Responsible at Advance: Alkistis Petropaki (General Manager), Alexandra Rutsch (Communication Manager), Liza Engel (CPO Deloitte), Claudia Thyme (Director Strategic Development AXA XL). Responsible at Kids Creative Agency: Frédéric Savioz, Valentin Cheli, Joppe Muller, Nathalie Eggen.
