Friendly greetings bubbles for Rivella
Rivella, the traditional Swiss soft drink, will be sending “Friendly Greetings” to its bottles in the future. In a multi-stage pitch, the Zurich-based agency prevailed over well-known competitors and will be responsible for Rivella’s social media channels and themed promotions starting in October.
"Content and promotions should become more relevant to the target group in the future and thus strengthen the Rivella brand in the long term," explains Pascal Deville, co-founder and creative director of Freundliche Grüsse. This is also promised by the new formula that Freundliche Grüsse will rely on in the future: Rivella + Relevance = Rivellance. This in combination with an optimized workflow, content strategy and media setup.
