Contexta shows the Appenzeller from its noble side
Appenzeller and Contexta are launching a new campaign for the latest variety of Appenzeller cheese: Edel-Würzig. Just like their cheese, Appenzellers show their noble side.
To make the latest product known to a wider audience, the typical and popular Bänkli had to give way: instead of the rustic wooden bench, the three Alpine dairymen sit on a sumptuous sofa. And this is also where they enjoy their Edel-Würzig, perfectly in keeping with the campaign motto "We can also be noble."
The campaign includes billboards, 6-second bumper ads, advertisements, as well as posters, shelf flyers and screens at the POS.
Responsible at SO Appenzeller cheese: Rudolf Hegg (Head of Sales Promotion and Marketing). Responsible agency: Contexta. Media: Media Cutter. ProductionCaspar Martig, Süsstrunk & Jericke (image processing).
