Publicis Emil, Mercedes-Benz and Roger Federer cause heated discussions
Publicis Emil Zurich has created a comprehensive campaign featuring an internationally inspired film for Mercedes-Benz's plug-in hybrid initiative. Starring: Enzo, Giorgio, and Roger Federer.
To promote the Mercedes-Benz EQ Power models, brand ambassador Roger Federer is joined by two Italian-speaking older men: Enzo and Giorgio. In the commercial, the two signori sit on a piazza and discuss what's happening in front of them - and don't always agree.
The spot, which was developed for Mercedes-Benz Switzerland, was shot in the Ticino village of Carona and will also be broadcast internationally. In Switzerland, the film has been running since Monday in all language areas in the main Italian version.
The campaign will also start on Monday. In addition to online videos and TV spots, various digital advertising media such as branding days, video walls, inread scrollers, heatpoint banners, performance and social media campaigns, and billboards will be used.
Responsible at Mercedes-Benz Switzerland: Patrick Bossart (Head of Marketing & Corporate Communications); Christina Jaldón (Head of Marketing Communication Mercedes-Benz Cars); Thao Nguyen (Communication Manager Mercedes-Benz). Responsible at Publicis Emil: Peter Brönnimann, Pablo Schencke, Lukas Tauss, Maximilian Wiemann (Creation); Claudia Ziltener, Linda Zaugg (Consulting); Nicole Jost (Content Management); Suzana Kovecevic (Integrated Producer); Susan Baumgartner (MD); Thomas Wildberger (CEO). Realization/Production: Adrian Häni, Anina Gut, Nik Hidber, Andy Günther, Martin Ottiger (Prodigious Zurich). Responsible at AMQ/PHD Media: Denise Martin, Simone Hasic (consulting); Nannette Passberg (MD). Responsible at Czar Zurich: Bart Timmer (director), Ekkehart Pollack (cinematographer), Peter Scherz (production design), Kai Kniepkamp (editor), Sandy Blum, Philippe Favre, Thorne Mutert (production), Ballad (music). Photo production: Lina Baumann photo; Sébastien Staub (photographer).
