Iced tea from the tap: Visualpark turns up the heat for Naef Group

If you are presented with brownish water, you immediately realize that something is wrong. The diagnosis is often the same: rust caused by old water pipes. The solution: pipe renovation by the Naef Group. Because if rust is detected in the tap water, pipe renovation is usually cheaper and more efficient than breaking up walls and floors to replace pipes completely.

The Naef Group, based in Freienbach SZ, specializes in the renovation of drinking water and underfloor heating pipes. Internal pipe renovation is an area in which the Naef Group would like to continue to grow. To support this, Visualpark has filmed commercials that use humorous everyday situations to address the issue of rust in drinking water.

The Rostwasser films can be seen from July 2020 on channels with an affinity for homeowners such as NZZ online and corresponding social media formats.