For Scholz & Friends Zurich, the best moments begin with Cardinal
The Zurich-based agency Scholz & Friends emerged victorious in a multi-stage selection process and is now the new lead agency for the French-Swiss beer brand Cardinal. The first campaigns are now on the air.
Based on a sharpened brand positioning, Cardinal is launching the new communication platform with the claim "Les bons moments commencent avec Cardinal." The claim is also the guiding idea for the orchestrated campaign, which includes a TV, online and cinema spot as well as digital, print and retail measures and a new, contemporary visual brand identity, from packaging design to online presence.
The campaign celebrates the openness, spontaneity and lightness of French-speaking Switzerland. The commercial and the new imagery were shot in French-speaking Switzerland, more precisely at Lac de Neuchâtel.
Responsible at Feldschlösschen: Regina Wurz-Janssens, Eric Schmidgall, Valentina Bagaric, Alain Blaser, Aline Petermann. Responsible at Scholz & Friends: Aster Lörli, Luca Stancheris, Maira Weidmann, David Fischer, Christian Vosshagen (Creation); Freyja Hablitz, Elisabeth Gutmann, Victoria Kirsch, Mathias Rösch, Tobias Händler (Consulting & Strategy); Axel Leyck (Agency Producer); Kerstin Mende (Art Buying). Directed by: Benjamin Brettschneider. Production: Florian Studer (brand film). Music: Dave Macloed, Dean Montenegro (Spacetrain). Photography: Walter Glöckle.
