Bold puts the tourism canton of Bern in the spotlight
Bern is laid-back and cozy—or so the cliché goes. Bold’s new campaign for the marketing organization Be! Tourismus shows that Switzerland’s second-largest vacation canton has much more to offer than that.
The first subjects will be played out in a programmatic awareness campaign on Instagram, Facebook, YouTube, and Pinterest, among others. Additional reach will be provided by ePanels in Swiss train stations. Further campaign waves are planned for fall and winter.
Responsible at Be! Tourism: Pascale Berclaz (Director); Franziska Glutz (Marketing Manager). Responsible agency: Bold. Media: TW Media.
