APG|SGA launches SME advertising campaign for reopening after the lockdown
To support small and medium-sized businesses, APG|SGA is launching a nationwide outdoor advertising campaign from May 11, 2020.
The Federal Council is gradually easing the measures imposed on 16 March 2020 to protect the population: hairdressing salons, beauty salons, massage practices, DIY stores and garden centers have been allowed to welcome customers again since 27 April. And from 11 May, numerous small and medium-sized enterprises (SMEs), cultural institutions, museums, libraries and restaurants will be able to open their doors in compliance with the protection concepts. Public transport timetables will also be tighter.
Consumers are now becoming more mobile and are moving out of home more often. They want to stroll, store and consume. It is now crucial for businesses to be present with advertising in public spaces in order to actively increase customer frequency.
For this reason, APG|SGA is promoting SMEs with targeted measures and is launching a nationwide outdoor advertising campaign with the support of Setaprint. The activities for the reopening after the lockdown will be accompanied by posts on social media channels and advertisements in news portals.
In addition, APG|SGA is doubling every advertising franc invested by SMEs until August 21, 2020. With this campaign, the out-of-home advertising company aims to help advertisers achieve particularly efficient and targeted out-of-home media campaigns.
