Dachcom and Studer create double cheese enjoyment on the web
Dachcom developed a brand strategy for Studer Spezialitätenkäserei featuring the catchy tagline «Original anders.» A passion for the art of cheese-making and the courage to be unconventional shape the brand’s positioning and all of its communications.
The fact that the Thurgau cheese dairy does everything a little differently is now also evident on the Internet. The St. Gallen agency has created two websites for Käserei Studer - the company website and the website for the cult cheese "Der scharfe Maxx" and its family.
Website Studer cheese dairy
"Originally different." is the Studer cheese dairy's brand message. It sums up the fact that the company in Hatswil near Amriswil in Thurgau is not resting on its laurels, but is causing a stir with bold and innovative cheese creations. The new company website Kaeserei-studer.ch offers a comprehensive insight into the philosophy and product world of Studer Spezialitätenkäserei. Developed on the basis of Pimcore, the website not only looks good, but is also functional - and whets the appetite for cheese.
"The hot Maxx"
Probably the best-known creation from the Studer specialty cheese dairy is "Der scharfe Maxx". Together with the other varieties from the Maxx family, the world of enjoyment of the cult cheese can also be experienced on the Internet. The website Derscharfemaxx.com tells a family story with facts, recipes and special activities.
Responsible at Käserei StuderBeate Fussenegger (Head of Marketing); Stephanie Hundsbichler (Marketing Project Manager); Mathias Lustenberger (Managing Director). Responsible agencyDachcom & Dachcom.Digital Team Rheineck / St. Gallen.
