"CXM@Home": New series from Werbewoche.ch and SAP
At the moment, many marketers and advertisers are spending their days working from home. SAP and werbewoche.ch are therefore launching the "CXM@Home" series and publishing articles on the topic of customer experience management in loose order.
SAP, Europe's largest software company, has long been known primarily for its enterprise resource planning (ERP) solutions. In recent years, however, the provider has adapted its portfolio in line with the most important trends in digital marketing. Customer experience management (CXM) tools are increasingly coming to the fore.
"We don't offer niche solutions that then have to be integrated, but comprehensive solutions whose components are coordinated with each other," says Dirk Scherble, Marketing Director of SAP Switzerland.
New series: Further training in the home office
To make the importance of contemporary customer experience management clear, SAP and Werbewoche.ch are streaming CXM know-how directly into the home office. The new "CXM@Home" series is designed to help marketers prepare for the future, even in times of crisis.
Dr. Rene Fitterer, CTO of SAP Switzerland, will kick things off with an exciting thesis: "The Future of Business has Feelings!"
