Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books in the field of marketing. This time: *The Infinite Game*, *Win with Questions*, *Hyperfocus*, and *Feel Good Management – Requirements and Areas of Responsibility*.
The endless game
Strategies for lasting success.
- Author: Simon Sinek
- Publisher: Redline, 2019
- Pages: 272
- ISBN: 9783868817461
Game theory distinguishes between finite and infinite games. In the former, it's all about winning; in the latter, it's all about staying in the game. Simon Sinek applies this to the business world in order to highlight the advantages of sustainable economic activity over short-term profit-seeking. He is harshly critical of the Anglo-Saxon market economy. He argues for a better capitalism and shows how this could be implemented at the business level. Managers at all levels should read this original and inspiring book.
Win with questions
How successful salespeople close more deals.
- Author: Peter Haupt
- Publisher: Wiley-VCH, 2018
- Pages: 231
- ISBN: 9783527509348
Selling is not an academic discipline, but a practical matter. Peter Haupt's handbook for B2B sales makes this clear. He focuses on the things that are successful in day-to-day business. The salesperson's communication behavior plays the main role. Because the small target group that matters is demanding and cannot be impressed with rhetoric tricks. The reader learns what is important in B2B sales from the initial contact to the follow-up order.
Hyperfocus
How to work less and achieve more.
- Author: Chris Bailey
- Publisher: Redline, 2019
- Pages: 272
- ISBN: 9783868817478
The concept of hyperfocus actually comes from medicine and refers to unconditional concentration on a single thing while everything else becomes unimportant. Chris Bailey's book is about consciously focusing on things that boost productivity. In doing so, Bailey taps into the mindfulness trend and shows how it can be used productively. So the topic is timely, but the way the author handles it is sometimes too rambling. Nevertheless, the book contains many practicable tips, both for the professional and private sphere.
Feel Good Management - requirements and areas of responsibility
Practical handbook with case studies.
- Author: Jessica Lange
- Publisher: Springer Gabler, 2019
- Pages: 170
- ISBN: 9783662583111
Satisfied employees make companies more productive, more resilient and more attractive. Investing in employee satisfaction therefore makes good business sense. In her book, Jessica Lange recommends creating a separate function in the company for this purpose: the feel-good manager. Apart from this new term, there is unfortunately not much in the book that cannot already be read in other works on the subject of employee orientation or corporate culture. At least the book gives prospective feel-good managers a practical overview of their field of activity.
