Kreisvier celebrates "125 Joor BVB
In 2020, Basler Verkehrs-Betriebe (BVB) celebrated its 125th anniversary. Following the pitch decision in mid-2019, Kreisvier was commissioned to develop the anniversary logo—in which the number «125» symbolizes the transit network with its routes and hubs—as well as many other initiatives and promotional materials for the anniversary year.
The logo adorns the exteriors of various buses and streetcars. The anniversary streetcar is particularly eye-catching: It is covered all around with the anniversary motto as well as portrait photos of employees and passengers. The backrest stickers and hanging boxes in this streetcar inform "big and small" about historical events of BVB, whereby the little ones are probably most pleased about the Basel hidden object picture.
In order to present the BVB story and information in a way that is suitable for children, Kreisvier also conceived and designed the "Mini-Binggis-Zytig", with coloring and puzzle fun all about buses and streetcars. In addition, there is an anniversary pin, a VIP invitation, event posters and much more, which the agency is not yet allowed to reveal at this point.
Responsible at Basler Verkehrs-BetriebeStefanie Hoffmann (Project Manager Communication); Regula Hefti (Project Manager Communication). Responsible for district four: Alexandra Kellenberger (Client Service Director); Tamara Döbeli (Group Account Director); Veronica Cartillone (Account Director); Sven Kahler (Chief Creative Officer); Philipp Kropf (Art Director); Patricia Belser (Graphic Designer); Sinia Brugger (DTP); Sarah Kästli (DTP); Jessica Wernli (Illustrations); Bianca Kury (Senior Copywriter); Aline Franklin (Digital Copywriter).
