Amag introduces online sales
In Switzerland, only Tesla vehicles have been sold online so far. That will change starting in March. Amag, the country’s largest car dealer, is entering the online business, as reported by the Handelszeitung in its latest issue.
The launch will take place at the beginning of March, as company spokesman Dino Graf confirms. "As part of the relaunch of Amag.ch already planned for the first quarter of 2020, Amag Retail will launch an innovative, integrated online sales portal."
At the beginning, 6500 vehicles will be available in the online store. These are stock vehicles, demonstration cars and used cars of the Amag brands VW, Audi, Seat and Skoda. However, the plan is to sell used cars from other manufacturers as well.
Amag is pursuing two goals with its online store. First, billionaire Martin Haefner's company wants to offer customers "a shopping experience that they are already used to in other industries," according to Amag. Secondly, the online store should also attract digital natives as new customers to Amag.
