Sincero and Brimadesign set the scene for the anniversary on the highway
In 1969, the family-run Gunzgen Nord service station was opened as one of the first highway service stations in Switzerland. To mark its 50th anniversary, Sincero and Brimadesign implemented various communication measures for the service station.
Measures were implemented in the media, on the building and at the POS. The corporate design was revised in time for the anniversary and the advertising material at the POS was updated. Under the motto "We celebrate - you benefit", the service station is offering various anniversary offers with discounts of up to 50 percent in the store.
The new claim "Always worth a break" refers to the added value that Gunzgen Nord should offer its guests: Relaxation from the hustle and bustle of the road and enjoyment thanks to home-made dishes.
Responsible at the Gunzgen Nord service areaYves Zgraggen (Managing Director). Responsible at SinceroIris Isenschmid (project management & concept). Responsible at BrimadesignBrigitte Mathys (Creative Director).
