Rosarot runs for Sponser
The Zurich-based agency Rosarot has revitalized a packaging subline for a selection of products from the Swiss sports nutrition manufacturer Sponser, based in Wollerau, Canton of Schwyz, available at Migros, and designed the new high-protein sparkling beverage.
Rosarot was commissioned with a revitalization to increase the sales figures of the Sponser product selection on the Migros shelves. The brief was to optimize the design as part of Sponser's brand visibility to attract more attention and tell a tasteful story about the packaging. Overall, the products were to appear much "foodier", more appetizing and less technical.
New lifestyle from the can
The agency has also given a completely new product, "Whey Protein Sports Water", a refreshing look.
Responsible at SponserYvonne Forster, Remo Jutzeler (Project Manager). Responsible at RosarotRené Karrer (Creative Direction); Andrea Bissig (Art Direction); Florian Klein, Andreia Marques (Graphic Design); Stephanie Steimer, Flavia Hänni (DTP).
