Save Food, Fight Waste: Karling and Pusch fight against food waste

The fact that around a third of food is wasted in Switzerland has been in the press for some time. What most people don't know: Private individuals are clearly the biggest food waste offenders in terms of environmental impact. This is rather surprising. After all, people in Switzerland are considered world champions when it comes to recycling, for example.

Why is so much food thrown away in this country of all places? The answer: lack of awareness, abundance, hectic pace and low food prices. The Swiss population is still fairly carefree when it comes to food waste.

Karling has launched a campaign under the motto "Save Food, Fight Waste." The aim of the campaign is to change the behavior of consumers in Switzerland. The aim is for people to become "food ninjas" and declare war on their own food waste. However, the food ninja movement is not a finger-wagging campaign, but is intended to be fun: after all, it's about "enjoying food instead of throwing it away".

The face of the Food Ninja movement is an older "ninja". With her experience from the past, she still knows how to handle food with care. In entertaining films, banners, posters and advertisements, our Food Ninja shows how best to fight against food waste.

The heart of the initiative is the Savefood.ch website, where you can find tips, tricks and recipes on the topic of food waste. Right from the start, you can test your knowledge on the subject of food waste. Soon, a Food Ninja Academy will also be launched for the multi-week, playful training to become a Food Ninja - including customizable learning content that takes into account the respective knowledge of the recipients.

The multi-year initiative can now be seen throughout Switzerland. New content in the form of blogs and films will follow on an ongoing basis, both offline and, above all, online. In future, the savefood.ch website will also feature user-generated content, where people can share their recipes made from rescued food, for example.

Around 70 well-known companies, organizations and associations are already partners of the Food Ninja movement. These include three federal offices, 20 cantons, Swiss farmers, retail giants such as Migros, Coop, Aldi, Denner, Lidl and Manor, as well as companies such as Nestlé and organizations such as consumer protection and the WWF.