Films from Draussen shows her passion for mountain sports for Bächli Bergsport
The snow cover is growing in the mountains—and with it, the anticipation for the upcoming ski and snowshoe season. For the retail specialist Bächli Bergsport, the agency Filme von Draussen has developed a campaign that bridges the gap between video and print.
In the alpinism retail sector, it is particularly important that the customer advisor has experience and ideally is regularly out and about in the mountains themselves - a constellation in which professional activity and private passion merge. On this basis, Filme von Draussen has developed a campaign around the claim "We live mountain sports".
The idea is brought to life in a series of videos and commercials, which are used online, as well as in cinema spots and e-boards. The campaign idea will also be rolled out in print media, for example in advertisements and posters. For all these measures, Filme von Draussen is responsible for video production, photography, text and concept.
A different target group strategy was applied. Unlike in the past, the target groups are not categorized by type of sport - for example snowshoeing or ski mountaineering - but based on the underlying motivations. This means that the video ads are played out to people who are primarily looking for adventure and stimulation in mountain sports on the one hand, and to people for whom enjoyment and balance are paramount on the other.
Responsible at Bächli BergsportJan Maurer (Head of Marketing); Gernot Böttinger (Digital Marketing); Tristan Brunner (Social Media). Responsible for films from outsideTom Malecha (creative direction, photography, text); Damien Hauser, Kevin Feuz, Halil Kesselring (camera).
