Wemf: Over 17 percent less advertising revenue in January
A striking decline: At the start of the year, companies and organizations once again cut back on advertising spending and placed fewer ads in Swiss print media.
Marked slump: At the start of the year, companies and organizations once again cut back on advertising and placed fewer advertisements in Swiss print media. Advertising revenues in the press fell by 17.7 percent compared to January 2008 and amounted to CHF 123.1 million, according to statistics published by Wemf für Werbemedienforschung on Monday, according to SDA. Revenues had already fallen by over 11 percent in December compared to the previous year.
The decline in January affected all advertising categories - especially job advertisements. Income here fell by 31.2 percent to CHF 21.3 million. Income in the strongest category, commercial/other advertisements, also slumped to 89.2 million francs (-13.8 percent). Property advertisements still brought in CHF 4.6 million (-23.9 percent) for the press and brochure inserts around CHF 800,000 (-13.4 percent).
In terms of media type, business and financial publications suffered the most: Advertising revenues plummeted by 54.4 percent to CHF 2.8 million. According to Wemf, the slightly lower number of issues (58 instead of 62) would only account for a drop of a few percent. The rest is probably due to the financial crisis.
The daily press recorded revenues of CHF 79 million, down 16.8 percent, and the Sunday press saw net advertising revenues fall by 28.8 percent to CHF 10.7 million. Specialist media generated revenues of CHF 14.5 million (-8.2 percent) and the general press CHF 9.1 million (-5.5 percent).
The decline in January affected all advertising categories - especially job advertisements. Income here fell by 31.2 percent to CHF 21.3 million. Income in the strongest category, commercial/other advertisements, also slumped to 89.2 million francs (-13.8 percent). Property advertisements still brought in CHF 4.6 million (-23.9 percent) for the press and brochure inserts around CHF 800,000 (-13.4 percent).
In terms of media type, business and financial publications suffered the most: Advertising revenues plummeted by 54.4 percent to CHF 2.8 million. According to Wemf, the slightly lower number of issues (58 instead of 62) would only account for a drop of a few percent. The rest is probably due to the financial crisis.
The daily press recorded revenues of CHF 79 million, down 16.8 percent, and the Sunday press saw net advertising revenues fall by 28.8 percent to CHF 10.7 million. Specialist media generated revenues of CHF 14.5 million (-8.2 percent) and the general press CHF 9.1 million (-5.5 percent).
