Digitec brings products to life for the latest customer reviews spots
Since Monday, the latest TV commercials for Digitec’s product review campaign have been airing on Swiss television. As with the posters, the commercials also feature real product reviews. For the first time, however, no actors are used—instead, the gadgets themselves take center stage.
At the end of October, Digitec launched the new poster subjects for the ongoing product evaluation campaign presented. For the TV spots, the online retailer collaborated with stop-motion artist Bruno Conti to breathe life into the rated products. They react to the users' comments in and become actors themselves.
The campaign is accompanied by contributions from the 20-strong editorial team at Digitec Galaxus, which is inspired by the amusing ratings. The landing page for the campaign will be continuously updated with the corresponding editorial contributions.
Responsible at DigitecMartin Walthert (CMO); Flurin Spring (Creative Direction); Julian Stauffer (Art Direction); Mariya Alipieva (Project Management); Alessandro Thüler (Online Media Design); Barbara Schuler, Silvia Meierhofer (Graphic Production); Roberto de Bonis (Digital Marketing); Luca Giugliano (Media Planning). External credits: Bruno Conti (stop motion); Livni Holtz, Nektar Design (grid); UKO - The Audio Suite (sound design); Plan B (production).
