The answer launches sweet social media campaign for SteviaSweet
With "Sweet Puppies", the answer for SteviaSweet has developed an international social media campaign that focuses on the product benefits of SteviaSweet. The campaign led to increased traffic on social channels, a steadily growing community and more orders in the new online store.
The agency's concept focuses on the natural sweetness of the product and puts it in context with cute little animals and babies.
In the first phase, the agency wanted to generate attention through target group-specific videos step by step using the emotions/needs/offers principle: Different target groups were to be addressed through videos based on well-known memes and GIFs. In the next step, the needs of the individual target groups were addressed and then linked to the product benefits.
Customers were primarily addressed directly via Facebook and Instagram as well as via an influencer campaign. Selected influencer content was in turn used for the advertising material in the subsequent phases in order to address the target groups even more authentically and specifically. While the first phase was primarily about generating a lot of reach, the target groups were addressed more specifically and via retargeting in the subsequent need and product phases.
The campaign content was measured in various waves and continuously optimized. The campaign was accompanied by diet tips, sugar-free recipes and community support, which is also provided by the agency.
The digital campaign will run until the end of the year in Switzerland, Germany and Austria.
