What is the difference?
From a media point of view, two things are currently moving the Swiss population: on the one hand, the educated precariat is enjoying "MusicStar". On the other hand, the more educated classes are outraged by the UBS debacle. Werbewoche editor-in-chief Pierre C. Meier on media excitement.
From a media perspective, two things are currently moving the Swiss population: on the one hand, the educational precariat is enjoying "MusicStar". Although the ratings are in the basement compared to the last season, the Gaga show, which was conceived as a talent show, still provides material for countless articles in the relevant press. Every fart and every comment, no matter how otherworldly or stupid, whether it comes from the jury or the contestants, is eagerly recorded, commented on and either printed or posted online. Every vote or non-vote becomes a topic. This in turn gives a broad section of media users the opportunity to get upset, to like it - or to condemn it. User-generated content, what more could you want?
On the other hand, the more educated classes are outraged by the UBS debacle. Here, a distinction must be made between the communication of the actual facts and the further processing of the topic by means of assumptions and hypotheses. In this second area, the UBS crisis works like "MusicStar". Here, too, all statements by self-appointed specialists, apparent experts and alleged insiders are first initiated by the media and then spread with relish. In countless discussions and talk shows, the topic is also talked about, analyzed and commented on by unsuspecting politicians under the pretext of supposedly deepening the issue. Here, too, the people's tempers are boiling in countless letters to the editor and commentaries online and in print.
What's the difference, please?
On the other hand, the more educated classes are outraged by the UBS debacle. Here, a distinction must be made between the communication of the actual facts and the further processing of the topic by means of assumptions and hypotheses. In this second area, the UBS crisis works like "MusicStar". Here, too, all statements by self-appointed specialists, apparent experts and alleged insiders are first initiated by the media and then spread with relish. In countless discussions and talk shows, the topic is also talked about, analyzed and commented on by unsuspecting politicians under the pretext of supposedly deepening the issue. Here, too, the people's tempers are boiling in countless letters to the editor and commentaries online and in print.
What's the difference, please?
